How do you get customers thinking about lawn care in the dead of winter? We appealed to homeowners longing to be out in their yards by creating a one-of-a-kind product—Grasslippers. We sent these custom-made shoes with real grass in the soles to a few lucky customers to deliver the feeling of fresh grass underfoot.

Communication Arts Advertising Annual 2023
Hatch: Gold, Consumer Activation
The One Show: Shortlisted