You know what’s brilliant? Boring. Think about it. Boring is the unsung catalyst for bold. Calculus is boring, but without calculus bold doesn’t get strapped to a rocket and launched into space. Boring is the jumping off point for all the unboring things we do. Boring makes vacations happen, early retirements possible, and start-ups start up. Because it’s smart, dependable, and steady. All words you want from your bank. So while other banks are looking for ways to be new and exciting, PNC’s philosophy is quite simple…to be brilliantly boring with our clients’ money—so they can be happily fulfilled with their lives.