Boston has its share of history, but first and foremost, it’s a sports town. Knowing that, Plymouth Rock Assurance has insurance plans with perks specifically designed for Red Sox, Bruins and Patriots fans. To spread the word, we launched a sitcom spoof where a cast of Boston sports characters—the Sox groundskeeper, the Bruins’ ice cleaner, the Pat’s militiaman and more—all share their love for local teams and Plymouth Rock insurance while living under the same roof.